HOSPITALITY CONCEPTS & ENVIRONMENT DESIGN: Hotels, Bars, Restaurants, Cafes
RETAIL IDENTITY & ENVIRONMENT DESIGN: Retail stores and formats, Point of sale, Visual merchandising
CULTURAL & NARRATIVE ENVIRONMENTS: Museums, Entertainment spaces, Exhibitions
STRATEGIC THINKING: Systems thinking and Creative problem solving
COMMUNICATION & GRAPHIC DESIGN
BRAND STRATEGY & IDENTITY
WAYFINDING & SIGNAGE
Juhie’s cumulative design experience includes education at the National Institute of Design, followed by 12 years of professional practice in communication and spatial design.
Prior to starting her independent practice in 2013, she has worked as a design consultant/creative director with leading design companies, architecture firms and agencies like Eureka Moment Design company, Sanjay Puri architects and Grey Worldwide. Her expertise spans across a spectrum of design practices including communication design, retail design, hospitality design, experiential/ branded environments and conceptual theme based environments.
THINGS THAT MATTER TO US
A good design brief
They say a design solution is as good as it’s brief. An important part of our process is the development of a good brief in collaboration with our clients. It really does start with asking the right questions.
Ideas, not references. Well, they say that everything looks like something on the internet, but we try to be original.
The brand, the market, the context, the end user. A clear grasp of the context is essential for coming up with solutions that are worthwhile.
The inherent insight that comes from a keen sense of observation and understanding of human behavior usually results in design solutions that are natural and intuitive
“Work hard, have fun, make history”
– Jeff Bezos
Keeping our word
We deliver what we promise.
We deliver when we promise.
We keep our word and expect everyone to keep theirs.
There is always a way
Infact there is always a better way.