Parx Shop in Shop

Retail Identity for a Smart Casuals Brand


Client: Raymonds (Agency: Grey)
RETAIL DESIGN

The brief was to design a shop in shop for Parx, a men’s smart casuals brand. After studying the brand and the product, we realised that they have monthly thematic offerings that don’t receive enough attention in the MBO environment due to the lack of space. The shop in shop was thus designed to address this need by providing a dedicated highlight area where these themes could be expressed.

The design comprises of a completely modular display system. The puck system has been modified and used to create a rhythmic circular pattern on the backwall, which adds dynamism and movement to the display, adding to the youthful and casual nature of the brand. The highlight area can be used for visual merchandising, thematic displays, branding or stacking

Hello

We are Interrobang Creative, an award winning Mumbai based design studio offering strategic communication and spatial design services.

Connect with us

Follow us on social media

Inquiries
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google