Park Avenue Luxus is a ready to wear premium suit brand that provides minor customisation. The shop in shop identity is product driven as well as experience driven and is based on the threefold process of buying a suit. The first stage is Choice, where the customer decides what style he prefers based on the occasion. The second stage is Evaluation, where the customer makes his decision based on construction, fabric, cut and fit. And the third is customisation where the fit may be personalised and the customer can consider buying accessories to compliment the look.

The retail display is designed to recreate the feeling of going through a personalised exclusive walk-in wardrobe. It comprises of cabinets and compartments that can be opened to reveal more collections. The result is a minimal display with layers of information where the retail experience is led by knowledgeable sales staff that guide the shopper through the 3 fold process of buying a suit that feels like it was made for them.