To design the brand identity and logo design for Pay on Request, an online payment facilitator and solution provider that helps local enterprises set up a user friendly online payment solutions. Since the company is a startup, and the main focus is awareness, the identity should communicate what the company does and it’s USP. The payment is processed when the local enterprise owner sends a link to his customer via instant messaging. Since the link is key to the solution provided, the identity is based on the symbol of a link.