The brief was to alter the old retail identity for Shaze to better fit the new values and vision of the brand.

The space is a blend of blacks, greys, cement and wood, put together using simple rectilinear forms that create niches so that every product can be appreciated individually, without visual disturbance from the other products.

The brand colour receives due emphasis in a playful way since every store has an ‘Orange corner’ which is a seating lounge and also a photo opportunity.